What do you get up for in the morning? Starting off on my professional journey, this was the question I kept asking myself. More than 20 years ago I was inspired by Walt Disney's vision: To make people happy! This statement resonated with me and I thought working in the hotel business would give me the chance to make people happy by making sure they are having a wonderful stay. I realized, however, that this kind of happiness was not sustainable. After the guests had checked-out, the happiness was gone. I then switched to marketing management in a B2B environment. I was convinced that with making sure the right customer gets the right product at the right time, I could make people happy. But unfortunately the effect didn't last after the working hours. This was when I decided to follow my passion and dedicate myself to learning and development. Supporting learners in acquiring new knowledge, developing capabilities and shaping mindsets, this was the type of sustainability I was longing for. Helping someone to have an AHA-moment - this is what makes me get up in the morning.